How to Get the Most Out of Your Local SEO Strategy
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Search engines such as Google have become the go-to way for many to locate businesses online. That means if your business doesn’t appear on the first page, it could be missing out on valuable leads and clients.
Local SEO can give your business a leg up on search engine results pages by helping it gain an advantage in organic traffic and sales. It also builds credibility for your business, which in turn increases traffic and increases sales.
Keyword Research
Keyword research is a critical component of your local SEO strategy. It allows you to identify the words your potential customers use when looking for products and services similar to what you offer, so that you can optimize your website for those searches and drive more relevant traffic towards it.