As a website owner, you must take measures to make sure that your website shows up at the top of local search results. You must make sure that your site is located close to the geo-location of the user’s search, have the correct NAP, and have the proper content. Your copy and URLs must include these keywords, and your meta content should mention regional landmarks and hotspots. If you have multiple locations, you need to create unique content for each location.
You should also benchmark your rankings in the map pack on the search engines, as they’re more likely to have local customers than global visitors. Almost every rank tracker has a feature that allows you to see where you’re ranking. You can even look at the average number of businesses in your area to see how successful your SEO efforts are. The best way to know if your site is getting the results you want is to use Google My Business to get more reviews.