If you want your law firm to be found by potential clients, attorney SEO is critical. The most effective way to do this is to rank highly for relevant keywords. If you do not, your website will most likely be overlooked and your competitors will grab the top spot. A skilled SEO team can handle both on-site and off-site SEO for your law firm. A good SEO team will know how to use backlinking and markup codes, schema snippets, and more. These techniques will help your website become visible on the first page of search results.