Are you an attorney looking to increase your online visibility? If so, you have come to the right place. There are a lot of things you can do to optimize your website and create a better brand for your business. Here are a few tips to help you achieve the results you want.
Optimizing for local map pack and organic listings
When it comes to local SEO, it’s important to optimize for both the map pack and organic listings. These are separate sections of Google Search results. The Map Pack focuses on local businesses.
Google’s local search algorithm is different from that of the general search results. This algorithm determines which businesses to include in the pack. It also ensures the search results are relevant. For instance, if someone searches for “Doctor Las Vegas”, the pack may include only the doctor’s office.
Another advantage to ranking in the pack is that it’s easier for consumers to find your business. They can see your hours of operation and click to call you. You also have the opportunity to convert visitors into customers.
In addition to optimizing for the pack, you must also optimize your Google Business Profile. This requires claiming your business and updating your information.
Creating an appealing web design
As the technology behind the web develops, so do the tricks of the trade. However, creating an attractive site isn’t as easy as it seems. Whether you’re building a new site or refreshing your current one, you need to take into consideration several factors to ensure a smoother transition. This includes the design etiquette and user experience.
To keep your visitors happy and coming back for more, you need to make sure your website is a slam dunk. That means not only should it be visually appealing but it should also be user-friendly, regardless of the device it’s being viewed on. A good rule of thumb is to use a responsive design that adapts to a wide range of screen sizes. Fortunately, many designers are well-versed in this aspect of web design.
Getting citations and links to your site
For a law firm, getting citations and links to your site is critical to a successful SEO campaign. Citations and links help search engines understand your content and rank your website higher in the search engine results page (SERP).
Citations and links should be obtained from websites that are relevant to your legal practice. This helps Google understand the information you are providing and increases the likelihood that users will stay on your page for a longer period of time. A quality link is one that has a natural anchor text.
To build links, it’s important to look for local directories. These sites can help you get discovered by searchers and can also help your website rank in the organic search results. Popular directories include FindLaw, Justa, and LegalMatch.
Getting reviews out of clients
The best way to improve your search engine ranking is to engage your clients in a positive feedback loop. One way to do this is by requesting that they leave you a review on sites such as Yelp or Google. You can also use a tool like the BBB to connect with your clients.
In terms of SEO, you’ll want to spend a lot of time interacting with your current clientele to gather their reviews. This might seem like a daunting task, but with a little research, you can turn your clientele into a loyal group of word of mouth advocates. Reviews are a good way to let potential clients know you’re more than just another law firm.
You can find some of these reviews on Google’s local panel, which is displayed in the right hand sidebar of Google search results. Its main purpose is to help local businesses connect with each other, but you can also check it out to get a better sense of how your clients perceive your services. Getting reviews out of clients isn’t always easy, but there are several tools on the market designed to make it as effortless as possible.