Local SEO is a great way to connect with customers who live within your service area. It can help boost your online visibility and deliver more targeted traffic, which could lead to more leads, subscriptions, or sales.
Google uses a number of factors to determine which businesses show up in its local search results. One of these factors is a business’s Google Business Profile.
Keyword research
If you have a local business, it’s critical that you include keyword research as part of your local SEO strategy. It can help you reach your target market and boost conversion rates.
The goal of keyword research is to find the most relevant search terms that your potential customers are using to find your products or services. By doing this, you can improve your website’s rankings on search engines like Google.
In addition to finding the most relevant keywords, you should also check for negative signals that may suggest that a specific keyword isn’t worth pursuing. This can be anything from too high of a link velocity to spammy content.
When it comes to local keywords, you should focus on ones that have purchase intent. This means that the potential customer is looking for your service or product at this moment.
On-page optimization
On-page optimization is the process of optimizing your website to improve search engine rankings and drive more traffic. It involves a number of strategies, including optimizing a site’s content, HTML tags, internal links, and meta data.
Local SEO is a great way to target local consumers and build brand awareness. In addition to a website and custom landing pages, local SEO also includes blogs, FAQ pages, and any other content that mentions your business’ location or serves your customers’ geographical area.
Getting a high ranking on Google is essential for any business that wants to grow their customer base and increase sales. The good news is that there are a lot of signals that Google uses to rank local listings.
One of the most important factors is a website’s load speed. This factor is a core component of Google’s algorithm, and if your website’s page takes longer to load than a competitor’s, you can lose potential searchers.
Link building
Link building is one of the most important components of local SEO. While links are not the only factor that affects your rankings, they have a huge impact and can really catapult your site ahead of the competition.
When implementing a link-building strategy, you need to remember that it isn’t about how many links you have but what kind of links you get. That’s why it’s important to focus on local links, rather than nationwide or industry-wide links.
As Greg Gifford, director of search and social at DealerOn explained, local links are all about relationships with businesses in your market. And it’s also about finding opportunities that have relevance to your business and audience.
Some of these opportunities include city guides, local business directories and blog posts written by locals. It may not be as high-quality as a domain authority link from a national magazine, but they will help improve your local search engine rankings and increase visibility in your area.
Social media
Social media is a great way to reach out to potential customers. It can also help you build a community and humanize your brand.
As part of local SEO, you should ensure your business information is consistent across multiple platforms. This includes the NAP (name, address, and phone number).
You can also use social media to solicit reviews from your customers. These reviews can improve your search rankings and increase traffic to your website.
Whether you have one Facebook page or several, it’s important to be consistent and post engaging content on a regular basis.
While Google doesn’t currently use social media as a factor in local search rankings, it is a good idea to stay active on social media and follow SEO best practices. These small changes can make a big impact, especially when it comes to local searches.