What Is Search Engine Optimization?
Search engine optimization (SEO) involves creating content that a potential customer will type into a search box. Keywords fall into two categories: informational and product keywords. If your eCommerce website sells tennis shoes, you should optimize pages around both types of keywords. You may even want to create a separate website for each of these different types. Regardless, the basic principles for SEO remain the same. To get started, you need to know which keywords your customers are searching for.