When it comes to local SEO, there are a few basic things to keep in mind. These include website content, reviews and citation audits.
SEO’s Local Search Cheat Sheet
There are many websites, apps, and tools to choose from. What are you going to use to promote your business? The competition is stiff and you need to know what is going on in the competition to stand out. Having a mobile optimized website is essential. So is a good SEO strategy. If you aren’t ready to hire a digital marketing expert then get started with a free ad on Google and Facebook. You can even create your own landing page and retarget your leads with targeted ads. Whether you are a small business or a big brand, there is something out there for everyone. Find it, and you’ll be well on your way to the top. Using a SEO expert is a great way to ensure that your money is going to someone who actually knows what they’re doing.
Website content
A local SEO strategy is a great way to get your business noticed in your local market. It will also help your website rank higher in search results. While a general SEO campaign will cost you more money, a local SEO approach is more affordable.
To optimize your website for local SEO, you should include location-specific keywords in the content, meta tags, and header tags. For example, if your business is in a city, include that city’s name in the title tag and in your address and phone number.
You should also include relevant Alt tags, which describe non-text content on your website. These tags should include location-specific keywords and should be unique on each page.
The best way to optimize your website for local SEO is to create content that is helpful, informative, and keyword-rich. In addition, you should build links to your website. Including backlinks will help Google recognize you as an authority in your field.
Citation audit
Local SEO is a crucial component of a digital marketing strategy. Without local citations, you are losing potential customers and sales. However, citations are not always an easy task to achieve. It can be a time-consuming process, but it’s an important aspect of search engine optimization.
Citations are a local signal that Google uses to determine how legitimate a business is in the eyes of searchers. They can take the form of a phone number, company name, or address. If they are inconsistent, it can hurt your rankings.
One of the simplest ways to optimize for local SEO is to build a strong citation profile. This can be achieved through a combination of reviews, photos, and good business descriptions. Using a service such as Whitespark can help you get started.
Landing pages
A local SEO landing page is a great way to push more business to your website. Whether you have a single office or multiple locations, you can use a well-crafted landing page to attract the right potential customers. Creating a well-optimized page is a smart strategy, and will improve your rankings in search engines like Google.
The purpose of a local landing page is to convince your visitors that you provide services to their location. Using an interactive map will allow your potential customers to navigate to your service area.
A well-optimized landing page will also help you gain visibility in the local search engine results pages (SERPs) and improve user experience. When done properly, you can attract more organic traffic to your website and increase conversion rates.
The best landing page will include all the information your potential customers need. Your website should include a “call to action” button, which should be guided by the data you have collected.
Reviews
When it comes to local SEO, there are many factors that should be considered. These include the business’s physical location, its social media presence, its website, and the number of reviews it receives. All of these can affect the local ranking of a business.
According to Google, a business that receives a high volume of positive reviews has a better chance of being found in local search results. It also helps to have a diverse variety of reviews.
Another factor that can affect the ranking of a business is the amount of time a customer spends reading Google-based reviews. This factor is called review frequency.
A high review frequency can also reduce the impact of negative reviews. In addition, a business that receives a good number of reviews has more opportunities to engage with customers.