Search engine optimization puts your business in front of customers at every step of the buying journey by creating high-value content that matches what users search for, helping you engage prospects across the marketing funnel. Without SEO, your business is missing revenue opportunities, because organic search lifts ecommerce sales, brand visibility, and traffic captured from TV ads.
SEO techniques target the dominant search engines in your target market. In the US, Google has a 75% market share. In the UK, Google holds a 90% share. Hundreds of SEO companies operate in the US, so knowing which firms drive the most traffic matters when choosing a partner.
Why SEO matters for online businesses
SEO is a core tool for boosting a website’s visibility online. The main benefit is that it reduces customer acquisition costs and increases the lifetime value of customers. In the US, Terakeet delivers new customers at a cost of 25 cents per customer, compared to the same amount through paid channels. SEO also does not interrupt the user’s experience while online, whereas most forms of digital marketing do.
How SEO improves search rankings and traffic
Optimizing for Google’s index will improve your website’s ranking in Google. As of June 2008, Google had an almost 90% market share in the UK. In the US, there are over one hundred SEO companies, while in the UK there are more than 100 SEO firms. When you optimize your website for search engines, your site appears at the top of the SERPs, leading to more traffic and increased revenue. Higher rankings also build reputation and brand loyalty, which results in more sales.
Is SEO complicated to implement?
SEO is straightforward once you know the core search engines in your target market. In 2003, Google had 75 percent of all searches and still dominates the market. In the United Kingdom, as of June 2008, Google has a 90 percent market share. In the US, there are hundreds of SEO firms, but only about two dozen have an effective SEO program. If you are serious about your online business, hiring a professional SEO company is a practical step.
What business results can SEO deliver?
By using SEO strategies in your targeted market, you will drive more traffic to your website, increase brand awareness, and bring customers back to your site. SEO increases business visibility because 95% of web users have not seen your website yet, and getting listed at the top of SERPs lifts traffic and profits. Picking a niche you are familiar with makes it easier to reach the right audience. The more people find your website, the more sales it can generate, which is why investing in SEO returns strong results.