Attorney SEO requires a different approach than traditional marketing. A lawyer SEO plan should be personalized and tailored to meet the unique needs of the firm. It should be geared toward attracting the best type of clients. A lawyer SEO plan should be transparent. It should include metrics that can be measured, such as month over month impression growth, increased traffic to your website, and consistent leads.
Attorney SEO campaigns should target the right areas of Google search results to improve visibility. The right keywords and content can significantly improve the click-through rate. Page-load speed is another key ranking factor. In fact, a recent Google study found that a website that loads too slowly will have negative SEO effects. Moreover, a website that is painful to navigate will not be able to entice visitors.
Attorney SEO is a proven way to drive traffic to a law firm’s website. Experts in the field of search engine optimization work on a variety of strategies to increase a law firm’s page ranking on Google. The higher a website ranks, the more visitors it will attract, resulting in more new case leads.
In addition to content, search engines also look for well-referenced content from reputable sources. In order to make content more credible, Google has developed an abbreviation for this type of content: E-A-T (expert authority). Content written by a credible source is more likely to be ranked highly in SERPs.
Another strategy for lawyer SEO is to increase local visibility. Citations are mentions of a business on other websites, and the more citations a lawyer firm has, the higher it will rank on local search results. Popular review and directory websites also list a firm’s information. These citations can increase the likelihood of new clients and quality leads.
The structure of a website is another crucial element. It must be easy for searchers to locate and understand. This is why a website should have separate pages for each practice area. For example, a lawyer’s home page may rank higher than one that is further down the site. Furthermore, a practice area landing page should have a sub-page that focuses on a specific area of the practice.
Creating quality content is the foundation for attorney SEO. Publish high-quality articles that answer the questions of your target audience. Don’t make content self-serving – it should be informative and have value for the reader. If a legal blog is published on a popular site, it can increase the SEO score of the page. In addition, a blog with useful information will attract links. When properly formatted, blogs can improve search engine results by several points.