An attorney’s SEO campaign is a critical part of their online strategy. It will ensure that their website is visible in search engines, and will increase traffic to their site. Moreover, it is essential that the web pages of attorneys are mobile-friendly. People often use their mobile devices to search for things they need, such as lawyers. If the pages of an attorney’s website are not mobile-friendly, visitors may leave the site and go to a competitor’s site.
Attorney SEO is important to law firms that want to rank higher on Google search. Without SEO, it could take months or even years for a firm to get a good position for a particular keyword. Moreover, an attorney who optimizes his website can achieve first-page rankings for just one or two keywords. Attorney SEO involves various activities, including on-site optimization and off-site optimization. Since SEO is not a one-time internet marketing activity, it should be carried out regularly to maintain the rankings.
To ensure that attorney SEO works, choose a company that has a team of talented and experienced attorney SEO experts. They will understand your industry and its rules of professional conduct. They will design an effective strategy and help you meet your goals. Moreover, these professionals are dedicated to helping law firms rank well on Google.
While word-of-mouth is still an important tool for obtaining referrals, people today use search engines to validate a lawyer’s recommendations. In this context, attorney SEO is one of the most efficient ways to market your firm. It will help you move up the search engine rankings and get a good reputation in the community.
Another crucial SEO strategy for an attorney’s website is acquiring high-quality backlinks. Not only do these backlinks boost your website’s ranking, they also provide social proof for your website. In addition, award-winning attorneys will nominate other respected attorneys to their law firms, which may result in reciprocity.
Another important part of attorney SEO is obtaining top rankings in local searches on Google. This is critical for any law firm, particularly those in the plaintiff-related practice areas. In fact, 70% of new clients and leads come from law firms that appear in search engine results. This means that top-ranked attorneys will receive the vast majority of calls from people searching for their services.
Attorney SEO can increase the likelihood of appearing on the first page of search results. This will increase the number of potential clients visiting your website, and allow you to stand out from your competitors. Organic search traffic is a vital marketing tool for law firms, but many lawyers fail to take advantage of it. However, research suggests that the number of people searching for legal services online has increased significantly over the last five years.
Another essential component of attorney SEO is a blog. Running a blog can increase traffic to your website by leveraging the popularity of long tail keywords related to the practice area. By publishing news articles related to the field, you can increase your firm’s branded exposure and increase your firm’s online presence in nearby markets. Another key component of attorney SEO is promoting the firm’s website on social media. By using the blog as a marketing tool, you can share articles from your blog to various social media profiles. This creates a highly effective social media marketing campaign.