Attorney SEO is the process of optimizing a law firm’s website for search engine visibility. As the internet has become the new Yellow Pages, people are looking for lawyers with specific expertise. Hence, it is imperative for a law firm to optimize their website to attract more traffic. This article will highlight the importance of attorney SEO in generating quality case leads.
It is vital for a law firm to create a mobile-friendly version of their website. A mobile-friendly website can improve its presence in Google search results. Moreover, Google is updating its algorithms regularly and evaluates websites based on a variety of factors. Using video on a law firm’s website improves branding exposure, click-through rates, and website traffic.
In addition to ensuring a high ranking in search engine results, attorney SEO can also increase a firm’s visibility in local searches. Consumers generally look for businesses located in their local area online. A professional SEO services provider can expand law firms’ local search visibility by optimizing their website for local searches. While it is easy to try and do attorney SEO yourself, you will likely end up with short-lived results that don’t yield sustainable results.
Attorney SEO involves an intricate combination of efforts and processes. An effective SEO strategy will increase the amount of organic site traffic and improve the site’s visibility for targeted keywords. Attorney SEO requires thorough keyword research, onsite and off-site optimization, link building, citation building, content development, and analytics configuration. With effective SEO, a law firm website will attract more traffic and generate leads.
It is important for attorneys to understand how search engines work. Without proper SEO, it can take months or even years before a firm is able to rank on Google for a specific keyword. Alternatively, attorneys with a properly optimized website can achieve top rankings in a matter of days or weeks. Moreover, attorney SEO doesn’t require a one-time internet marketing activity. A website must be optimized regularly to keep its rankings.
In addition to incorporating keywords in the content of the website, an attorney SEO strategy should also incorporate keyword phrases into the call-to-action, and on the content of blog posts. However, you should avoid overusing keywords in the content as it could result in Google penalizing your site. As a final tip, it is best to check the website of other leading law firms to see what they are doing in the SEO department.
Besides optimizing attorney websites, law firms can also take advantage of social media. For example, distributing a relevant article in the media can significantly boost a law firm’s inbound traffic. Moreover, distributing it on social media channels will generate more links to the firm’s website. This increases the website’s domain authority and helps improve its rankings in Google.