If you’re an attorney, you’ve probably considered doing some attorney SEO on your website. Even on a limited budget, this type of website marketing can help you generate more clients. Here are some tips to improve attorney SEO.
Focus on Local SEO
Consumers are increasingly turning to the internet to find legal services. While many rely on word-of-mouth recommendations, more of them validate those recommendations online. SEO is essential for appearing on the first page of search results, and local SEO is where most of that opportunity lives. With the right strategy, you can rank higher in local search results and get more clients.
Make Your Site Mobile-Friendly and Fast
Google measures how long it takes a page to load, so your website must load quickly and offer easy navigation. Use keyword-optimized blog posts to deliver the information your audience is searching for, and check Google’s Mobile-first index for your site. Reaching the top of search engines is not easy, but a little research goes a long way toward a solid attorney SEO campaign.
Why Attorney SEO Pays Off Long-Term
SEO is the number one way to stay visible, credible, and relevant in today’s marketplace. A well-executed attorney SEO marketing campaign will not make you rich overnight, but it keeps working long after the campaign is complete. In addition to website traffic, attorney SEO can generate more phone calls and clients. Since 71% to 90% of search engine clicks go to the first page, you need to be there. Local searchers won’t call you unless they’ve seen your law firm on the first page. Proper law firm SEO will not only increase traffic, it will increase your overall conversion rate. Attorney SEO is not a simple task, though. It requires the careful consideration of dozens of factors.
Build Authority on Third-Party Sites
Establishing your firm’s presence on reputable websites can help you build links back to your site. Links from reputable websites can boost your rankings and make it more likely that potential clients find your website’s pages. The more authoritative you are, the more likely you’ll be found by potential clients. Focus on building high-quality links on authoritative sites and putting those links to work for your rankings.
FAQ
What is the main benefit of attorney SEO?
The main benefit is visibility on the first page of search results, where 71% to 90% of search engine clicks go. Being there increases site traffic, phone calls, and conversions.
Why does local SEO matter for law firms?
More consumers are going online to find and validate legal services. Local SEO helps your firm appear in those local searches so potential clients can find you.
How does attorney SEO help retain clients?
A well-executed attorney SEO campaign keeps working long after it launches, keeping your firm visible, credible, and relevant so existing and new clients continue to find you.