If you want your website to appear in a search engine result, you have to understand how search engines rank websites. These engines use algorithms that analyze hundreds of ranking factors to decide which website should be at the top of the search results. They do this because humans and search engines have different ways of interpreting information. The fat head and chunky middle search terms comprise approximately 19% of all search queries, and long tail search terms are more specific and comprise 70 percent of all searches. read more

Search location is the least controllable factor, but it’s an essential element of your local SEO campaign. Google collects reviews from social media and consumer directories, so be sure to target these sites. Links from relevant domains are important for local SEO. Moz lists two major factors that influence local search results: domain authority and quantity. When it comes to link building, making sure your site links to relevant domains in your target area will be crucial to your local SEO strategy. read more

Search engine optimization allows you to be present at every step of the customer journey by creating high-value content that is relevant to what the user is searching for. This helps you engage prospects at every stage of the marketing funnel. Without SEO, your business is missing out on significant revenue opportunities. Using SEO to your advantage will increase your ecommerce sales, improve brand visibility, and capture traffic from TV ads. There are many ways to use SEO for your online business. read more

3 Ways to Improve Your Lawyer SEO

In today’s competitive world, presenting a stellar image to prospective clients is key to attracting new clients and improving your attorney SEO. With the help of lawyer SEO strategies, you can improve your search engine rankings and give your firm the image it deserves. The most effective attorney SEO strategies involve a multifaceted approach to optimization and multiple techniques to increase your rankings. Here are three ways you can improve your lawyer SEO to increase the visibility of your firm online. read more

How to Optimize Your Website for Local Search Engine Optimization

The most effective local SEO tactics span multiple websites, ensuring that your online presence is local to your target audience. These strategies are extremely beneficial for businesses with multiple locations, as the same SEO techniques will work for each location. In addition, these strategies can be used to expand your business and reach more people. Here are some tips to help you maximize the potential of your local SEO efforts. – Make sure that your website is up to date and has relevant content. read more

What Is Search Engine Optimization?

Search engine optimization (SEO) involves creating content that a potential customer will type into a search box. Keywords fall into two categories: informational and product keywords. If your eCommerce website sells tennis shoes, you should optimize pages around both types of keywords. You may even want to create a separate website for each of these different types. Regardless, the basic principles for SEO remain the same. To get started, you need to know which keywords your customers are searching for. read more