What is Search Engine Optimization?
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Search engine optimization (SEO) is a technique to increase your website’s visibility in search engines. It works by demonstrating that your website contains the most relevant content. The goal of all search engines is to provide the most relevant results to users. To do this, search engines use different methods. Here’s a brief review of these techniques.
First, identify which keywords your ideal customers would type into Google to find your content. Make sure each page in your site targets a different keyword cluster. That way, different pages will not be competing with each other in search results. To determine what words your ideal customers use to find your products and services, brainstorm a list of words they type into Google. Think about what they’re looking for and what their pain points are. Remember that they may use a different language than you would, so you’ll have to adapt your content accordingly.