If your website isn’t optimized for search engines, it could be missing out on more sales, leads, and traffic. Search engines are designed to read web content and determine relevance based on keywords, link profile, and other factors. There are literally hundreds of factors that go into determining a website’s relevance. These factors can be altered with search engine optimization. Read on to learn how SEO can benefit your website and your bottom line.
SEO begins with keyword research. You’ll need to look at competitor websites, search terms, and how people are searching for them. Once you’ve identified the keywords, you can write relevant content and optimize it to rank higher. But what exactly does search engine optimization look like? How does it differ from writing content? Here are some basics. If you want to achieve higher search engine rankings, SEO must be customized to your business and industry. While a lot of your content will likely be generic, some people will be interested in learning about a specific product or service.